Parshat Behar - Freedom From and Freedom To
The Torah's take on whether individual rights are worth anything without social and economic equality
At the centre of modern progressive politics has been a debate over the meaning of freedom. Classical liberals believed all human beings have a fundamental right to live free from outside interference. They emphasised freedom from – the absence of coercion – and often prioritised the free market and rolling back the power of the State. Against this, social democrats and contemporary, egalitarian liberals claimed this was not enough. Freedom from meant nothing without freedom to – and you can’t have freedom to without a basic level of resources. Freedom of expression means nothing, for example, if you’re denied access to education and don’t know how to write. Or think of a homeless person who gives up their liberty by committing a crime in the hope of being locked up somewhere warm for the night. Freedom to, in this sense, means not only the absence of coercion but the fair distribution of goods and opportunities.
In this week’s parashah we read that the Jubilee was a year of freedom in which land was redistributed and all Hebrew slaves were set free. But in Exodus 21 and Deuteronomy 15 we learn a different procedure: Hebrew slaves are to be released after six years of servitude unless, of their own volition, they decide to submit themselves to the permanent ownership of their master. A quirk of these texts is that they use different words for freedom. The freed individual slave is described in Exodus and Deuteronomy as ‘hofshi’, while this week’s reading from Leviticus instructs us to ‘proclaim freedom –“dror” – throughout the land’. What’s the difference between these two terms?
As pointed out by various commentators, hofshi is used by the Torah in the context of liberty for the individual slave, while dror means universal freedom for all. Similarly, hofshi connotes a conditional release – Hebrew slaves have the option of remaining chained to their masters – while dror reflects an unqualified freedom with no exceptions. Other scholars have pointed out that whereas hofshi means a rather narrow release from serfdom and labour, dror implies a much more sweeping freedom from any kind of subservience or domination by a master. More broadly, hofshi can be understood as a negative release from coercion, whereas dror signifies the positive gift of freedom. But what is the positive content of this freedom?
In the Talmud (Rosh Hashanah 9b) Rabbi Yehudah interprets dror to mean the freedom of a person to dwell wherever he likes and to carry on trade in the whole country. This explanation is etymologically grounded - dror comes from the same root as ‘dwell’ – dar in Hebrew or medayer in Aramaic. This interpretation connects the release of slaves to the redemption of the land. It has been argued that just as freedom from subservience to a human master enables us to serve God, so too the redistribution of land reflects the abolition of limited human ownership in favour of God’s absolute sovereignty.
But perhaps the Torah is making a simpler, political point. Being free to live and trade where you like means having land, a house, and goods to sell. True liberty requires both freedom from – the release from slavery – and the equitable re-distribution of resources: a deeper conception of freedom to.
Friday, May 27, 2016
Thursday, September 24, 2015
Why Yom Kippur doesn't work - and (maybe) how to fix it
This is the drasha (sermon) I gave on Yom Kippur 5776/2015 at New North London Synagogue.
I remember myself as a 14 year-old, the second Yom Kippur after my bar mitzvah,
refusing to go to shul, staying home and demonstratively eating because I didn’t
believe in God and I refused to be a hypocrite.
Things have changed – here I am! – but in some ways, while I’m less
concerned about inconsistency, have found my place within traditional Jewish
observance, and have a more sophisticated view of the problems, nothing’s
changed for me.
Here are my problems with Yom Kippur.
Firstly: the whole construct of the Yamim Noraim (and in some ways
Judaism as a whole) is built on an unsustainable anthropomorphism – a judging
God who rewards and punishes.
I don’t believe in such a God and, on a deeper level, I reject the
underlying assumption which is that the world is in some way inherently just.
Secondly: morality for me as a modern, liberal individual, is about the
mitzvot beyn adam le-havero (commandments between people), which
I regard as the expression of a binding ethical system. It’s hard to imagine the observance of the mitzvot
beyn adam le-makom (between a person and God) as more
than a lifestyle choice, since they don’t affect anyone but me. And why would I need to repent from a lifestyle
choice?
While the process of teshuva (repentance) relates to both kinds
of mitzvot, the rabbis teach that Yom Kippur only repents for sins
between people if we’ve already made good the damage, received forgiveness and repented
before the day starts. And if, as the Rambam
teaches, teshuva is the essence of atonement, then the rituals of Yom Kippur
itself seem to have no essential function.
This problem has another aspect: teshuva means making change, changing
ourselves. This requires a deep process
of personal transformation, which we’re more likely to achieve through some
kind of long term therapy, working with another person or in a group, than by
standing in shul, surrounded by other people, but essentially alone with our
thoughts.
This is recognised in the tradition: the Rambam (Maimonides) writes
that true repentance means a change both of behaviour and of attitude, requires
a person to avoid negative, habit-forming behaviours and to remove herself from
the situation in which the sin is likely to recur, and teaches that true
repentance can only be achieved by confessing one’s sins to others. The confessional prayers we say in synagogue,
reciting a fixed formula of words in unison, can hardly be described as an authentic
confession of personal sins.
Thirdly, modern, liberal ethics has to be based on autonomous choice. Not just free will in the sense of deciding
whether or not to obey the commandments we’ve been given – this is assumed by
the rabbis and implies an a priori acceptance of the commandments
themselves – but freedom to think for ourselves and shape our own moral
code. I expect not only to choose how to
behave, but also to decide for myself the difference between right and
wrong.
But the vidui (confessional prayer) of Yom Kippur presents us
with a list of sins, our job being to accept the framework and judge ourselves
accordingly. Even if we happen to agree
with many of the sins we’re presented with, how can this be a framework for
proper, autonomous moral deliberation?
So what kinds of answers can I suggest?
Firstly, the tradition provides some justification for my concerns and
basic perspective. This is not something
that needs to separate me from Judaism, but something that our thinkers have
always grappled with.
As an arch-rationalist, Maimonides – perhaps our most important halachic
authority and theologian – clearly could not accept the anthropomorphic view of
atonement, nor the idea that the ritual has any kind of magical effect. But he also knew that the traditional
concepts were important to his medieval audience.
In his Hilkhot Teshuva / Laws of Repentance, he says: ‘at present,
when the Temple does not exist and there is no altar of atonement, there
remains nothing else aside from teshuva.’ He also says, ‘the essence of Yom
Kippur atones’ but only ‘for those who repent.’
The anthropomorphisms and the rituals are a means to an end, a way of
focusing our minds, of bringing people to the correct psychological state to engage
in confession and soul-searching. The
essence is the internal process of repentance itself.
Maimonides helps affirm my basic perspective that the real work of
repentance has to be done outside of shul, with people, over a long period, and
that I don’t need to adopt a simplistic theology in order to engage with
it. Yom Kippur is a moment of
introspection, reflection and making personal commitments about the change I
want to create.
A practical solution might be to change what we do in shul, building in
a process of facilitated, group-based introspection and reflection over the
yamim noraim – the ten days between Rosh Hashana and Yom Kippur. (For more on this see, this article by
Donniel Hartman: http://bit.ly/1iNB8tt).
But the Rambam doesn’t help with my fundamental problem: the clash
between the vidui, the framework of the mitzvot, and my aspiration
to be an autonomous moral agent.
I want to address this through an article by the one of the most
important modern Jewish philosophers, Emil Fackenheim (click here to read extracts from the article: http://bit.ly/1LyBsad). Fackenheim agrees that we cannot stand before
God and respond affirmatively to the commandments without free choice. Recognising and living out our freedom is a
necessary condition for any relationship with Judaism.
But at the same time, freedom to make choices about our relationship
with the tradition, means standing in the presence of God and hearing that
commanding voice.
Freedom and service or obedience need each other. We can’t shape our relationship with the
mitzvot unless we accept the framework of mitzvot as our starting point.
Perhaps this is the function of the vidui, the Al Het
prayer we recite throughout Yom Kippur. It
confronts us with this framework, and with the underlying commanding voice of
God (alternatively the voice of the tradition or the idea of an objective moral
code). This is the precondition for any
meaningful, authentically Jewish, process of deliberation, soul searching, teshuva,
and choosing, freely, to be different.
Gmar hatima tova.
Wednesday, January 14, 2015
Should we print pictures of the Prophet Muhammad?
Should we print pictures of the Prophet Muhammad? This for me is the thorniest issue to come out of the recent
terrible events in Paris. What’s more
important – free speech or respecting the religious beliefs of others? The question comes down to a clash between
two different kinds of rights, where believers tend to emphasise one value, and
liberal secularists the opposing one.
We might assume that freedom of speech inevitably trumps some
ill-defined right not to be offended – or to respond to offence. But the situation is complicated by the fact
that it’s clearly legitimate to oppose racist hate speech, and criticisms of
Islam can never by entirely disconnected from prejudice against Muslims who are
not only a religious group but, in most western countries, a vulnerable ethnic
minority too. As Jews, this sensitivity
should be particularly clear to us.
Jewish tradition has two other important contributions to
make to this debate.
One is Judaism’s radical monotheism, articulated most powerfully
by Maimonides, the 13th century legal authority and philosopher whose
most important intellectual influences were the Islamised versions of Aristotelian
thought he learned from Arabic writers like Al Farabi, Avicenna and
Averroes. Maimonides teaches that the
fight against idolatry is no longer about combatting the worship of physical
images. Idolatry in his day manifested
itself in people’s internalised, anthropomorphic, mental images of God. For Maimonides, God cannot be conceptualised,
known, or spoken about in any way. God
is beyond the grasp of the human intellect and imagination. Any image of God is by definition human, not
divine. So too, revelation is a purely
intellectual process and any anthropomorphic account (which has God speaking or
writing, for example) must be understood allegorically.
Maimonides’ theology should make clear to any remotely sophisticated
monotheist that blasphemy does not affect God, only the feelings of believers who
incorrectly assume that God needs their protection.
The second contribution stems from the fact that unlike western
legal systems, Jewish law focuses on obligations, not rights. This distinction dissolves much of the
tension between freedom of speech and freedom from religious offence in which we
try, problematically, to defend the absolute right to offend the religious sensibilities
of people who we want to avoid upsetting or indirectly harming.
Rather than rights to speak and respond to offence, Judaism
posits two relevant duties: the obligation to avoid harming others through
speech (unless specific circumstances mean refraining from speaking out will
cause more harm) and the primary obligation not to inflict injury or death. Every individual has to weigh up whether and
how to speak, write and draw in light of the harm likely to be caused by action
or inaction. But if someone steps over
the line, we all have an absolute, unconditional obligation to refrain from violence.
Yesterday I met with a Muslim colleague who is keen to initiate
serious dialogue between the Jewish and Muslim communities in an effort to
create a nuanced, non-fundamentalist theological discourse which will lend
support to the values of peace and co-existence. In the present climate, I believe the role of
religious people of faith has never been more important.
Friday, August 1, 2014
Wrestling with the moral dilemmas of Gaza: Martin Buber’s ‘Hebrew Humanism’
I’ve argued in a previous post that our challenge during Israel’s war in Gaza is to sustain
our solidarity with the Jewish people while simultaneously expressing our commitment
to the Jewish value of human life and the idea of universal human rights. Now I want to explain why this challenge is
so difficult, and – perhaps – to suggest a way through the dilemma.
The problem
is harder to negotiate than many of Israel’s advocates would have us
believe. Let’s assume for a moment (and I
think this is a correct assumption) that it’s legitimate for Israel to defend
its citizens by attacking Hamas’s rocket launch sites and tunnels in the Gaza
Strip, even when Hamas intentionally locates these in densely populated areas. Let’s also assume that Israel does its best
to comply with international humanitarian law by not targeting civilians,
giving warnings before each attack, and trying to minimise civilian
casualties.
None of this
means that a Palestinian civilian whose home is destroyed or who is killed or
injured has not had her human rights infringed.
This is true even if we argue that Israel’s actions are legitimate specifically
because their aim is to protect the human rights of Israeli civilians. And if Palestinian human rights are being
infringed as the result of Israeli actions, then Israel has to take
responsibility for this, even if every act carried out by the IDF is morally
and legally justifiable.
(The same
goes for Hamas, of course, the difference being that no-one could argue that
Hamas makes any effort to avoid civilian casualties of Israelis – or of their
own people).
The internet
is awash with one-sided, simplistic responses to this dilemma. Half the responses justify Israel’s behaviour
and, as a logical next step, either deny Palestinian suffering or blame it on
Hamas. The other half bewail the abuse
of Palestinian rights and draw the conclusion that Israel’s actions are therefore
morally illegitimate.
To me it’s
clear that both sides only have it half right: it’s entirely possible for legitimate
actions to lead to terrible suffering.
This is the paradox: the fact that Israel’s actions may be defensible
does not absolve us from responsibility for their indefensible results. (Disclaimer:
I’m not making a moral judgement about specific Israeli actions as I don’t have
the necessary military or legal expertise to do so.)
So how
should we respond?
The
religious philosopher, Zionist and peace activist, Martin Buber, has profound
advice to offer on this difficult topic.
In his essay ‘Hebrew Humanism,’ published in 1942, Buber argued that the
Bible is the most important moral and spiritual resource for the Jewish
national movement. But the function of
the Bible is not (as most Zionists had it) only to teach us about our history
and our right to the Land. Rather:
“What it does have to tell us, and
what no other voice in the world can teach us with such simple power, is that
there is truth and there are lies, and that human life cannot persist or have
meaning save in the decision in behalf of truth and against lies; that there is
right and wrong, and that the salvation of man depends on choosing what is
right and rejecting what is wrong; and that it spells the destruction of our
existence to divide our life up into areas where the discrimination between
truth and lies, right and wrong, holds, and others where it does not hold, so
that in private life, for example, we feel obligated to be truthful, but can
permit ourselves lies in public, or that we act justly in man-to-man
relationships, but can and even should practice injustice in national
relationships.”
For Buber,
Judaism teaches that morality is absolute.
There is a difference between right and wrong, and this difference holds
in every area of life, the political and the military no less than the private
and the interpersonal. But Buber is not
naïve about the difficulties of this position.
“It is true that we are not able to
live in perfect justice, and in order to preserve the community of man, we
are often compelled to accept wrongs in decisions concerning the community. But what matters is that in every hour of
decision we are aware of our responsibility and summon our conscience to weigh
exactly how much is necessary to preserve the community, and accept just so
much and no more; that we do not interpret the demands of a will-to-power as a
demand made by life itself; that we do not make a practice
of setting aside a certain sphere in which God’s command does not hold, but
regard those actions as against his command, forced on us by the exigencies of
the hour as painful sacrifices; that we do not salve, or let others
salve, our conscience when we make decisions concerning public life, but
struggle with destiny in fear and trembling lest it burden us with greater
guilt than we are compelled to assume” (my emphasis).
Statehood
means we’re not always able to live up to the demands of justice. Sometimes we have to act for the good of the
community in ways which do not accord with textbook ethics. Shelling rocket launchers in civilian areas
of Gaza would seem to be one of those times.
Buber makes two requirements of us in such situations. First, that we do what is needed to preserve
the community and save life, and no more.
We must never allow ourselves to be guided by the desire for power and
certainly not by the need for revenge.
Second, when
self-preservation leads us to use force, we must retain absolute clarity about
the moral status of our acts. When we’re
forced to do something wrong, under no circumstances must we convince ourselves
that we’re in the right. Morality, or
God’s command, is absolute and universal.
We have to look our existentially necessary but immoral acts in the
face.
The recent
controversy over the publication of the names of Palestinian casualties of
Israeli shelling is a case in point.
Buber would argue that while the IDF’s actions may be justified in terms
of national survival, there’s an accompanying moral imperative to recognise the
harm that we’ve done and the people we’ve hurt.
Refusing to publish the names of the victims is the start of a spiral
towards redefining morality in a narrow, chauvinistic way.
Our job is
to understand the complexity of Israeli military actions, defend them when we
believe they are necessary to protect Israeli lives while squarely
acknowledging the suffering and the immoral results that flow from them, and to
work for the realisation of the Judaism’s – and the State of Israel’s – values
of peace, justice and human dignity.
Why is this
important? Buber believes that without a
moral, spiritual vision at its core, the Jewish state will not survive:
“By opposing Hebrew humanism to a
nationalism which is nothing but empty self-assertion, I wish to indicate that,
at this juncture, the Zionist movement must decide either for national egoism
or national humanism. If it decides in
favour of national egoism, it too will suffer the fate which will soon befall
all shallow nationalism, i.e. nationalism which does not set the nation a true
supernational task. If it decides in
favour of Hebrew humanism, it will be strong and effective long after shallow
nationalism has lost all meaning and justification, for it will have something
to say and to bring to mankind.”
All quotes
from Martin Buber, ‘Hebrew Humanism’ (1942), reproduced in Arthur Hertzberg, The
Zionist Idea, pp 457-459.
Friday, July 25, 2014
Israel, Gaza and Masorti
For anyone who has a relationship with Israel, the past three weeks have been a time of anxiety, depression, and maybe even despair. How should we respond and what can we do to help?
I was in Israel two weeks ago, participating in a conference on Israel education, when I observed a interaction between a Jewish educator from France and Hagai El-Ad, the director of B’tselem, the Israeli human rights organisation. El-Ad described B’tselem’s work in monitoring and documenting human rights violations in the West Bank and Gaza – the majority of which are inflicted on Palestinians by the Israeli authorities – and explained his belief that we have a responsibility as Israelis and Jews to look this harsh reality in the face and call our government to account. My French colleague responded by accusing him of peddling disinformation but, once El-Ad had refuted this idea, went on to her main point: that by making this material public, B’tselem are whipping up antisemitism and endangering the security of French Jews. ‘You are killing Jews in France,’ she told him. The interaction ostensibly presented a clear dilemma – should we campaign for human rights or should we stand up for Jews?
There are some Jewish organisations which feel able to take a clear position on this dilemma. In this time of war, some choose solidarity, backing the decisions of the Israeli government, defending Israel’s unconditional right to self-defence, explaining the humanitarian nature of the IDF’s actions in Gaza, and fighting against antisemitism in the Diaspora. Others (I’m talking about mainstream Jewish organisations, not anti-Zionist ones) call for ceasefires, advocate for the resumption of negotiations and hold Israel at least partly responsible for the failure of the political process, recognise the truth in some of the criticisms of Israeli actions, and condemn the rise of anti-democratic trends within Israel.
I’m proud to be an Israeli citizen, having made aliyah and lived in Israel for over ten years. But this dilemma, accompanied by growing feeling of despair at the situation, is where I’ve found myself over the last two weeks. I also believe a similar dilemma affects Masorti Judaism as a whole. The diversity of our members’ views means we can’t respond to the conflict in a one-sided way. What, then, can we say about it?
I believe there are three vital ideas, deeply rooted in the ethos of Masorti Judaism, all of which we need to hold in our minds if we are to respond to the situation in an authentic way.
1. The value of nuance and complexity. The situation in the middle-east is extraordinarily complex and cannot be reduced to right and wrong. Any interpretation of events which seeks to put all the blame on one side or attribute it to one single cause can always be challenged by taking a different perspective, changing context or bringing in a different historical frame of reference. Not only Israelis and Palestinians disagree over the causes of the violence and what path might lead to its resolution. Even within the Jewish-Zionist community, there’s no consensus. I believe we need to look reality in the face and do our best to understand the complexity of the situation, even when this is difficult or painful. And this should lead us to be cautious about advocating simplistic, one-sided diagnoses and solutions, as if the situation could be resolved easily if only we were in charge.
2. The value of Jewish peoplehood. I see the Jewish people as an extended family. It causes us pain when other Jews are killed or injured, and it troubles us when we see Jews doing things we disapprove of. When I hear news of Israeli casualties or rocket attacks on Israeli communities, it touches me more deeply than similar news from elsewhere in the world – and that’s okay. Israelis are part of my family and siding with my family is natural and good. But that doesn’t mean I agree with everything my family members do. The challenge I experience is finding a way to express this love and solidarity with the people of Israel, while avoiding one-sided statements which don’t reflect my values or my understanding of the conflict in all its complexity.
3. The Jewish value of human life. Jews of all political persuasions like to invoke values drawn from the tradition to defend their position. In the UK, universal values of peace and human life tend to dominate our discourse, but Judaism just as often emphasises the values of military force and the right to the Land. Jewish tradition is no less complex than contemporary political reality and, in a way, can be seen as an ongoing argument between welcoming, egalitarian, universal attitudes, and discriminatory, exclusive ones. Once we understand this, we have a choice as to how we want to interpret our tradition and which of its values we want to promote. I choose (and I believe that Masorti Judaism should choose) openness and universalism over insularity and hostility to the Other. We should draw on Jewish tradition to teach the values of compromise, reconciliation and, most importantly, the idea that all human beings are created in the image of God and that all human life is infinitely and equally valuable.
To rephrase in a different order and, perhaps, with a different emphasis. I believe our role is to live out the fundamental human values which Judaism teaches: human life is sacred as we are all created in the image of God. We should do our best to comprehend the historical, political, social and military reality of the situation, no matter how complicated or difficult it is, and make sure our speech and actions adequately reflect this complexity. And, against the background of these two principles, we should remember that we have an additional, profound obligation at this time of crisis: to demonstrate love and support for our extended family – the people of Israel.
I was in Israel two weeks ago, participating in a conference on Israel education, when I observed a interaction between a Jewish educator from France and Hagai El-Ad, the director of B’tselem, the Israeli human rights organisation. El-Ad described B’tselem’s work in monitoring and documenting human rights violations in the West Bank and Gaza – the majority of which are inflicted on Palestinians by the Israeli authorities – and explained his belief that we have a responsibility as Israelis and Jews to look this harsh reality in the face and call our government to account. My French colleague responded by accusing him of peddling disinformation but, once El-Ad had refuted this idea, went on to her main point: that by making this material public, B’tselem are whipping up antisemitism and endangering the security of French Jews. ‘You are killing Jews in France,’ she told him. The interaction ostensibly presented a clear dilemma – should we campaign for human rights or should we stand up for Jews?
There are some Jewish organisations which feel able to take a clear position on this dilemma. In this time of war, some choose solidarity, backing the decisions of the Israeli government, defending Israel’s unconditional right to self-defence, explaining the humanitarian nature of the IDF’s actions in Gaza, and fighting against antisemitism in the Diaspora. Others (I’m talking about mainstream Jewish organisations, not anti-Zionist ones) call for ceasefires, advocate for the resumption of negotiations and hold Israel at least partly responsible for the failure of the political process, recognise the truth in some of the criticisms of Israeli actions, and condemn the rise of anti-democratic trends within Israel.
I’m proud to be an Israeli citizen, having made aliyah and lived in Israel for over ten years. But this dilemma, accompanied by growing feeling of despair at the situation, is where I’ve found myself over the last two weeks. I also believe a similar dilemma affects Masorti Judaism as a whole. The diversity of our members’ views means we can’t respond to the conflict in a one-sided way. What, then, can we say about it?
I believe there are three vital ideas, deeply rooted in the ethos of Masorti Judaism, all of which we need to hold in our minds if we are to respond to the situation in an authentic way.
1. The value of nuance and complexity. The situation in the middle-east is extraordinarily complex and cannot be reduced to right and wrong. Any interpretation of events which seeks to put all the blame on one side or attribute it to one single cause can always be challenged by taking a different perspective, changing context or bringing in a different historical frame of reference. Not only Israelis and Palestinians disagree over the causes of the violence and what path might lead to its resolution. Even within the Jewish-Zionist community, there’s no consensus. I believe we need to look reality in the face and do our best to understand the complexity of the situation, even when this is difficult or painful. And this should lead us to be cautious about advocating simplistic, one-sided diagnoses and solutions, as if the situation could be resolved easily if only we were in charge.
2. The value of Jewish peoplehood. I see the Jewish people as an extended family. It causes us pain when other Jews are killed or injured, and it troubles us when we see Jews doing things we disapprove of. When I hear news of Israeli casualties or rocket attacks on Israeli communities, it touches me more deeply than similar news from elsewhere in the world – and that’s okay. Israelis are part of my family and siding with my family is natural and good. But that doesn’t mean I agree with everything my family members do. The challenge I experience is finding a way to express this love and solidarity with the people of Israel, while avoiding one-sided statements which don’t reflect my values or my understanding of the conflict in all its complexity.
3. The Jewish value of human life. Jews of all political persuasions like to invoke values drawn from the tradition to defend their position. In the UK, universal values of peace and human life tend to dominate our discourse, but Judaism just as often emphasises the values of military force and the right to the Land. Jewish tradition is no less complex than contemporary political reality and, in a way, can be seen as an ongoing argument between welcoming, egalitarian, universal attitudes, and discriminatory, exclusive ones. Once we understand this, we have a choice as to how we want to interpret our tradition and which of its values we want to promote. I choose (and I believe that Masorti Judaism should choose) openness and universalism over insularity and hostility to the Other. We should draw on Jewish tradition to teach the values of compromise, reconciliation and, most importantly, the idea that all human beings are created in the image of God and that all human life is infinitely and equally valuable.
To rephrase in a different order and, perhaps, with a different emphasis. I believe our role is to live out the fundamental human values which Judaism teaches: human life is sacred as we are all created in the image of God. We should do our best to comprehend the historical, political, social and military reality of the situation, no matter how complicated or difficult it is, and make sure our speech and actions adequately reflect this complexity. And, against the background of these two principles, we should remember that we have an additional, profound obligation at this time of crisis: to demonstrate love and support for our extended family – the people of Israel.
Tuesday, May 20, 2014
Marketing Masorti
Masorti is the smallest stream of Judaism in the UK with the
potential, many of us believe, to be one of the biggest. The challenge is how to get the message out
to people who might want to join us.
Challenge number one is to define our message. We’ve got quite good at that over the last three
years: Masorti Judaism has a genuine, soundly anchored ethos and set of values
which generates amazing levels of unanimity among our rabbis, professionals and
lay leaders. They’re about the synthesis
of tradition and modernity (‘traditional Judaism for modern Jews’ as we put it),
warm, welcoming communities, and intellectual openness. As these values are embodied primarily in the
experience of our communities (rather than in intellectual or ideological
statements) we’ve come to the conclusion that the best way to communicate them is
by sharing Masorti people’s personal stories and journeys.
But even if we’ve made progress towards honing our message,
there’s a second challenge which has so far left us stumped. It involves a chicken and egg situation – how
to communicate with people who by definition are not on our membership database
and who we therefore have no way of contacting directly. We can’t advertise on television (not only
because of the expense – even if we had unlimited budgets, we’re trying to
reach such a specific demographic that mass advertising would be 99.9%
useless). And social media, often touted
as a marketing panacea, can only connect you to people with whom you already
have some kind of… connection.
Last week I participated in a training session on marketing
for charity chief executives (it was organised by Ella forums – recommended for
charity leadership training and coaching).
The trainer said that modern marketing is not about getting your message
to your intended audience. Instead, it
builds on the idea that the most convincing way of getting someone to buy a
product or a service is through personal advice from someone they know. I’ve just been decorating my house so I know
this is true – I want my friends to recommend good builders they’ve used and I
talk to them at any opportunity about this in order to get their advice.
A colleague from the United Synagogue once told me that they’re
jealous of Masorti for this reason: our members always talk in a positive way
about their shuls. Masorti Judaism has
lots of potential ‘recommenders’ – our challenge is how to enable them to get
into conversations about their positive experiences in our communities with
their non-Masorti friends who might be interested in trying us out.
At the training session, we learnt a good model for working
this out. It involves answering five
questions: who are our potential influencers? What is the ‘conversation moment’ –
ie. who will the influencers be talking to, where and when? What is the desired conversation –
what will they be talking about? What is
the content we want them to be dropping into these conversations? And finally, what are the accelerators
– what means do we have at our disposal for making more of these conversations
happen, faster and more effectively?
Here’s how I provisionally answered the questions. My thoughts are based on anecdotal evidence
at best, we’ve done no research on this, and I’m happy for people to disagree,
suggest alternatives and prove me wrong.
Please let me know if the following rings But this is my starting point.
Influencers. It
seems to me that our most important target audience is young adults who are
forming relationships, getting married and having children, who want to join a
synagogue (or find one to get married in, or study for conversion, or where
their kids can go to playgroup or nursery), but haven’t decided which one. (By the way, I don’t mean to ignore the many people
who are not in relationships and are also looking for community life. Jewish communities often fail to cater to
them and we need to try harder. For the
purposes of this article, I’ve simply chosen to focus a demographic which seems
to reflect our main source of new members).
They might have grown up in Orthodox or Reform congregations and been dissatisfied
there, or they might simply have moved to a new city and be shul-shopping with
no particular agenda. The influencers
for this group are their friends who do happen to be members of our communities
– maybe people who’ve grown up in Masorti and who have non-Masorti friends, or
maybe those who are a few years (or months) ahead in the shul-shopping process.
Conversation moment.
I’m imagining a group of friends having dinner together, either at
home or in a restaurant, maybe at a wedding or another event. The conversation could also be happening
between colleagues at the office.
Desired conversation.
The influencers and their friends are all at a similar stage of life
– maybe approaching marriage, perhaps thinking about having babies, maybe
already pregnant. The desired
conversation they’re having might start from these topics (I remember talking
about them a lot when I was at that stage) – how’s the wedding planning
going? Where are you thinking about
getting married? Do you know of any good
rabbis – I’m not so happy with the one from my parents’ shul? Have you started thinking about nurseries and
schools? Which ones are good? How can we get into the nearby Jewish preschool
or primary? A sub-species of desired conversation
might be relevant to people in mixed-faith relationships. How’s it going, what do your family think
about it? What are you planning to do
about the wedding – have you thought about conversion? What experiences with shuls, rabbis etc. have
you had so far? Are they friendly to non-Jewish
partners?
Content. What
do want our influencers to be feeding into the conversation? Here are some potentially important
messages. My (Masorti shul) is really
welcoming, friendly, non-judgemental. We
were made to feel really welcome when we showed up. My (or my friends’) kids love it – the children’s
services/playgroup are really fun. The
rabbi seems nice – really approachable and interesting, not the kind of
judgemental old man I remember from my shul growing up. A second set of messages might be about
addressing people’s concerns: it feels like a proper, familiar shul, but more
open-minded. If you get married there,
your children will still be recognised as Jewish. No, most Orthodox rabbis won’t recognise a
Masorti conversion, but we decided the Orthodox process was too hard to go
through, and this way we’ll still be able to have a proper Jewish wedding. And so on.
The goal here is less about messages, but about having people give
honest advice which comes out of their own experience.
Accelerators. Whether
or not I’ve got it right about the identity of our potential influencers and
the content of the conversations we want them to be having, there’s one final
question we have to address: how can we encourage more of these conversations
to take place? This means both ensuring
the influencers know what to say, and to create a culture within which they’re
prepared to have the conversations. This
is something of a challenge, since many of us naturally recoil from anything
that smacks of missionising. It also
means letting go of any idea that we can tightly control the process or the message:
encouraging people to talk means trusting them to talk about the right,
relevant thing. I want to suggest five ideas
(none of which might be any good) which might accelerate the process:
1. Most fundamentally, we need to put the idea into our members’
heads that they can and should talk about their positive community experience
with their friends. I think this should
come from the rabbis and leaders of our communities, as they have direct relationships
with their congregants. If we can get our
rabbis to become ‘influencers of influencers,’ creating the expectation that
members reach out to their friends, it could be very powerful. The networks of relationships already exist – the
question is how to motivate people to get involved. It strikes me that there are two potential motivators
– and neither are about religious evangelising: one is a desire to help your
friends by giving them good advice; the other is the desire to help your community
by getting good people involved.
2. Giving potential influencers the confidence they need by
providing information and messaging – via direct marketing. Since they’re already on our membership
database, it’s easy to reach them. The
trick here is getting the content right – but that’s a solvable problem with
the right combination of research, hard work and creativity.
3. Stimulating conversation at events – lots of guests come into
our communities for weddings, bar and bat mitzvahs and the like. Often the experience acts as a trigger for
conversation. What can we do to stimulate
and focus these conversations? One idea
is to have effective, thought-provoking marketing materials available at events. Another is to encourage community leaders as
part of their sermons or announcements to explicitly invite these conversations
to take place. Maybe we could even
follow up with event hosts afterwards, providing information and encouragement
to continue the conversation with any guests who expressed interest.
4. In the same spirit, perhaps we need to gather some data – who
recently joined our shuls, got married, converted, had a baby. These people are likely to have friends in
the same situation. We can then nurture them
as potential influencers by targeting them with information and marketing which
is relevant to their stage in life.
5. Since conversations are about sharing personal stories, could we
stimulate this by encouraging people to share personal experiences of our
communities in an organised way? This
needs a bit of creative thinking, but maybe through an effective social
media-based competition, backed up by some more traditional marketing. This is about strengthening the positive culture
we already have of people talking about their communities.
This time more than ever, I really welcome feedback. Please tweet @MattPlen, tag me in a Facebook
comment, or email me – matt@masorti.org.uk
– with your ideas and especially if you think I’m wrong.
Friday, March 7, 2014
Keeping politics out of the pulpit – can we do it and should we even try?
When should religious leaders talk about politics – and when
should they keep their opinions to themselves?
Three recent debates have grabbed my attention. The first one is the campaign to get Jewish
organisations to ‘sign on the Green
Line’ – to commit to only using maps of Israel which show the border
between the State of Israel and the occupied (or liberated?) territories. Masorti Judaism was asked to sign up and –
unlike the Reform and Liberal movements – we decided to refuse. The initial feeling was this was a controversial
party-political issue we didn’t want to take a stand on.
But then a member of our Executive made the argument that in
some parts of the world it’s illegal to use the wrong kind of map and he doesn’t
want to live in a society like that. So
our ‘apolitical’ position, while not changing its substance, suddenly found a
connection with an explicitly political, liberal conception of human rights. In contrast, earlier in the year, we had called
on the Zionist Federation to grant membership to Yachad, an organisation which
brands itself ‘pro-Israel, pro-peace’ and which is commonly perceived as
provocatively left-wing. This was on the
basis of our commitment to pluralism and diversity in the Jewish community; on
reflection, these values are drawn from a Masorti conception of the Jewish religious
tradition, also have unmistakeable political connotations.
Issue number two was the criticism
levelled by 27 bishops at the government’s welfare reforms, which they say
have forced people into food and fuel poverty.
When asked in an interview what policy the bishops would recommend, a
spokesman replied that policy is the government’s job: the Church’s role is to
speak about morality. But the line
between morality and politics is hard to maintain, especially when this
government likes to promote its welfare policies in explicitly moral terms.
Final issue: gay marriage. It’s clear that this is an issue
where religion, politics and morality all overlap. Religious organisations can’t help taking a
position on this and, in so doing, getting involved with one of the more
controversial political debates of our day.
It turns out religion and politics cannot be easily
disentangled. The Torah constantly hints
at this. In dozens of texts, moral,
ritual and social-political commandments are interwoven with no clear
distinction between them.
So if there’s no way of separating religion and politics,
how do we decide what political issues it is legitimate for Judaism to speak
about?
As Masorti Jews who are committed to modern values but also
to bringing Judaism into the modern world, this is even more complex: after
all, alongside progressive social values the Torah contains terrible political
models – slavery, patriarchy, even genocide.
How are we to decide which to learn from for modern politics and which
to abandon because they don’t gel with our values?
In a fascinating but sometimes infuriating article, ‘The
Social Order as a Religious Problem,’ Israeli thinker Yeshayahu Leibowitz
asks whether Judaism seeks to create a particular social and political system,
or whether it consists of laws which are to be obeyed in whatever system happens
to exist. In essence, is Judaism in
favour of capitalism, socialism or some other alternative, or is it simply not
interested? He lists three possibilities:
“In the first, it is our religious duty, the
religious duty of those who accept the yoke of Torah and Mitzvoth, to strive to
create the kind of system in which the sociopolitical legislation of the
existing Halakhah may be applied.
“We may, in the second alternative, surmise
that the relevant parts of the Halakhah were only used by the Torah as a
paradigm to exemplify realization of its social goal within an historically
given situation. Our task is to clarify the nature of this goal and seek a
social order most adapted to its attainment in our situation as we understand
it.
“The third possible
view is that the sociopolitical legislation of the Torah was intended only for
the specific sociopolitical reality that existed then. With its passing, social
and political life and the Torah were sundered, and we are free today to choose
a social order as we please. All that is required of us is the realization of
"justice and righteousness" in a form applicable to the framework we
have chosen....”
Which alternative does Leibowitz advocate? It’s not at all clear. The first is clearly not the intention of the
Torah, as witnessed by the absurdity of the claim that the prohibition of
ploughing with an ox and an ass yoked together obliges us to return to
primitive agriculture in order to observe the commandment. Both this and the third option, according to
Leibowitz, exempt Jews from any religious duty regarding social and political
questions in the contemporary world. He
goes on to imply that a position which cares about kosher and non-kosher food
but not about Zionism and anti-Zionism or war and peace cannot be reconciled
with the spirit of the Torah.
But the second position is also unacceptable to Leibowitz,
as it makes Judaism dependent on our subjective opinions on the shape of the
idea society and as such deviates from the normative, rule-bound, halachic framework.
Leibowitz’s conclusion, then, is resolutely unclear. Torah Jews can’t ignore political questions,
but neither is there any straightforward way of answering these questions
within the halachic framework. To
reframe the conundrum, we have to choose: we can either step outside halacha
and address politics, or refrain from talking politics, paradoxically one of
the central concerns of Torah, altogether.
But it seems to me that Leibowitz’s position reflects a particular,
Orthodox, conception of halacha, in which Jewish law is inferred deductively
from objective first principles contained in the Torah. A more nuanced, historical understanding of
Judaism would recognise that in every generation people’s subjective views,
conditioned by their social and historical context, come into dialogue with
legal precedents handed down from the past, and that halachic ruling are what
emerges from this encounter. This is
very clear when we look at the legal radicalism of the early Talmudic rabbis
who on many occasions effectively reversed laws they found in the written Torah,
but became less pronounced as Jewish law evolved.
This openness is what enables Judaism – in its halachic form
– to meet new challenges and unprecedented situations (even ultra-Orthodox rabbis
recognise Jewish law’s capacity to meet entirely novel challenges in the area
of medical ethics, for example). Today,
this is the insight which allows people in the Masorti/Conservative and liberal
Orthodox communities to grapple creatively with issues like homosexuality. As a result, we can find ourselves coming to
halachic positions which deviate wildly from what came before.
But the view that genuine, sometimes radical, halachic innovation
is born out of open, subjective intergenerational dialogue, also implies a
challenging responsibility: when taking positions on pressing social, political
and moral questions, we have no Archimedean point on which to stand. We have no choice but to go back to basics
and to deliberate from first principles.
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